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CASE STUDY · LEGAL ADVISORY · GERMANY
managerhaftung24.de
Website and technical SEO for a German director-liability practice
WordPressTechnical SEOSchema markupConversion UX
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A legal advisory practice specialising in director and officer liability needed an online presence that matched the seriousness of the work, and an enquiry route that could actually be measured.
THE CHALLENGE
- Managers researching personal liability found competitors first - the practice was effectively invisible for its own core searches.
- Enquiries arrived through scattered channels, so there was no way to tell which ones came from the website.
- The existing presence did not signal the authority the mandates require, in a niche where trust decides the first call.
WHAT WE BUILT
- Rebuilt the site in German around the questions managers actually search for before they contact a lawyer.
- Restructured positioning and content hierarchy so the value is clear within the first screen.
- Implemented technical SEO end to end: clean heading structure, schema markup, meta data, sitemap and internal linking.
- Built for fast loading and mobile use, with one obvious next step on every page.
THE OUTCOME
Delivered on schedule
Live within the agreed timeline
Client-approved
"Exactly what I was looking for"
Trackable
Every enquiry now attributable to the site
AI-search ready
Schema and structure prepared for Google and AI answer engines
"Congratulations on your work - this is exactly what I was looking for."
SERVICES ON THIS PROJECT
WebsitePositioning & copy structureTechnical SEO
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